Step-by-Step Process

1.  Prepare Core Content (1-2 weeks, Cost: $0)

Write or summarize the book “Leading AI” in Google Docs. Keep it simple: 10-20 pages
explaining the LAI system (R&D process), benefits of accreditation/licensing, and
coaching. Export as a free PDF. Create 3-5 short promo messages (e.g., “Discover
Leading AI and get licensed to innovate! Check out [link]”).

2.  Create Simple Videos (1 week, Cost: $50 for tripod/mic)

Use your phone to record 3-5 short videos (2-5 minutes each): One on the book, one on
coaching benefits, and others from “Zoom calls” (see step 3). Film in a quiet room—talk
directly to camera about why LAI is cool for students/innovators. Edit lightly in CapCut
(free app): Trim pauses, add text overlays like “Join Coaching for Licensing!”. Upload to
a free YouTube channel (search “how to create YouTube channel” for easy guides).

3.  Host Community Calls (Ongoing, 1x/week, Cost: $30 for Zoom premium if needed)

Schedule free Zoom calls (use school email to sign up). Invite friends/classmates via
text/group chat to discuss LAI, share book highlights, and promo coaching (e.g., “Get
accredited to license LAI!”). Keep under 40 mins to stay free, or upgrade for longer.
Record the call (Zoom’s built-in recorder).

4.  Edit and Post Call Recordings (1-2 days after each call, Cost: $0)

Download the recording. Use CapCut to trim boring parts and add captions (auto-
generated in app). Upload to your YouTube channel as “LAI Community Chat #1” with a
description linking to your landing page.

5.  Set Up Affiliates (1 week, Cost: $0 setup, $200 for rewards)

Ask 5-10 friends/family to be “affiliates.” Give them a unique short link (via Bitly) to your
landing page. They watch your videos first, then share promo messages on their social
media. Promise small rewards (e.g., $10 gift card per signup they drive—track via a
Google Sheet where they report shares).

6.  Create and Share Promo Messages (Ongoing, Cost: $0)

Use Canva (free) to make simple graphics with book/coaching info. Post on your
Instagram/TikTok/YouTube: “Excited about AI? Read Leading AI and join coaching for
licensing! Link in bio.” Include calls-to-action (CTAs) like “Sign up at [landing page]”.

7.  Distribute Content (Ongoing, Cost: $500 for ads)
•  Organic: Post videos/messages on social media. Affiliates share with their networks.
•  Paid: Boost posts on Instagram/Facebook (start with $50/test). Target “AI
enthusiasts” or “students interested in tech” (platforms guide you). Direct all links to your
landing page.

8.  Build a Simple Landing Page (1 day, Cost: $20 for domain)

Use Google Sites (free) to create www.yourlaihub.com (buy domain and connect).
Include: Book PDF download, video embeds, coaching signup form (via Google Forms),
and CTA: “Enroll in coaching for LAI accreditation/licensing—email me at [your email] to
start!”.

9.  Track and Gather Feedback (Ongoing, Cost: $0)

Use YouTube analytics (views/comments) and Google Forms on your page for surveys
(e.g., “What did you like? Interested in coaching?”). Note affiliate shares in a Google
Sheet. Check ad performance in the platform’s dashboard.

10.  Enroll and Reward (Ongoing, Cost: $200 from rewards)

When people email/signup via your form for coaching, guide them (e.g., “Pay $X via
PayPal for program—details in book”). Reward affiliates based on who referred them.
Use feedback to tweak: Update messages, make better videos, or adjust coaching
pitch.

11.  Adapt and Improve (Every 2 weeks, Cost: $0)

Review feedback/comments. Example: If people say videos are too long, make shorter
ones. Loop back to update content, videos, or promo strategies. This keeps it growing
without extra cost.

Tips for Success

• Time Commitment: 5-10 hours/week. Start with 1 video and 1 call, then scale.
• Learning Curve: Search YouTube for tutorials (e.g., “beginner CapCut editing” or “set up Google Sites”)—they’re free and step-by-step.
• Legal/Safety: As a student, get parent permission for budgets/online activities. For coaching enrollments, keep it simple (e.g., email-based) and disclose it’s student-run.
• Scaling: With $1000, focus on 1-2 months of promo. If you get signups, reinvest earnings.
• Potential Challenges: Low initial reach—start with school clubs. If tech confuses you, ask a friend for quick help.

This process mirrors the original but strips it down: No fancy affiliate software, light
editing, free tools everywhere. It’s a loop—create, share, feedback, improve—to build
momentum affordably.

Visual Flowchart (Mermaid Diagram)

You can copy-paste this into Mermaid Live Editor (free online tool) to see it as a
flowchart:
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If you have any comments, questions, suggestions, or need some additional help, please visit https://www.leadu.com/comment/ to submit them. Someone will get back to you within 48 hours.

We hope you pick up valuable insights, ideas, and tools during this process, which you can use for your own development as well as your work and leadership with others.

You, Me, and We @LeadU